My friend Casey Graham teaches churches all over the world that there are five reasons people give, and that churches should be intentional about speaking to each of these reasons. These reasons aren’t just true for churches, they are true for every non-profit organization that raises money. According to Casey, here are the five reasons people give:
- They see a need.
- They believe in the vision.
- They have a relationship with someone.
- They are taught how to do it.
- They want to obey God.
As I thought about these reasons, I realized these reasons don’t just speak to why people give, they are the same reasons that people volunteer. Here’s what I mean:
- People volunteer because they see a specific need. This is why it’s always better to highlight specific needs rather than make general appeals. Just like it’s a mistake to think that people give only to vision, we’ve got to understand that some people will get more fired up by a part of the vision rather than the whole.
- They believe in the vision. While everyone isn’t motivated by the vision alone, some people are. Volunteers need to know they are a part of something bigger than themselves. If you’re just asking people to complete tasks, and they don’t understand how those tasks fit into the bigger picture, they won’t last long. Burnout happens when people forget why they do what they do and are expected to keep doing it.
- They have a relationship. Most organizations do a poor job of creating a fun environment and connecting people…we’re so busy giving people tasks, we forget that people want to hang out with friends and have a good time. As much as possible, volunteering should occur in teams, and those teams of people need to care for one another. Relationships keep people engaged.
- They are taught how to do it. If you want people to serve, you’ve got to make it simple and you’ve got to show them the way. One of the worst things you can do is throw a new volunteer into an important opportunity. There are naturally gifted leaders, but
- They want to obey God. God’s Word teaches that we need to love and serve others. This fact alone motivates some people to serve.
If you’re a leader working with volunteers, you’ve got to speak to each of these reasons. Vision alone isn’t enough. Beating people with “you should” after “you should” from the Bible isn’t enough. Find ways to speak to all the reasons that people step up to serve.






