Here are my notes from Smarter Faster, Cheaper by David Garland.
Sometimes David that has the advantage.
Money follows passion. Passion trumps age. Creativity wins.
You can buy traffic but you can’t buy relationship.
Goliath-like brands do not care what you had for dinner last night, what your kids’ names are, or how much you love your favorite sports team.
The perfect storm for marketing includes passion, personality and knowledge.
Become a trusted resource. Whatever knowledge and expertise you have can be used for something much more powerful than making yourself the center of attention.
Nobody cares about your product.
It’s so much easier to promote and market helpful content to your community as opposed to pitching products. Ask them to purchase something AFTER you have educated and inspired them. Use the 85/15 rule: 85% helpful content, 15% sales.
“If people like you, they will buy everything you have.” – Scott Ginsberg, “The Nametag Guy”
The best content is like peanut butter – easily spreadable. People like to share.
Nothing replaces good old-fashioned hard work and getting your hands dirty.
Talk about other people’s stuff more than you talk about your stuff.
You can’t fake caring.
You are not a product pusher…you are a trusted resource.