You say: “Just stop by the eKids table to register.”
You should say: “In the elementary environment upstairs, where all our elementary kids learn about Jesus, there’s an information table in the lobby….you can sign up there.”
Principle: You call things by their ministry names, which is fine for people who have been at your church for a while, but means nothing to new people. Use descriptions, not just names.
You say: “Turn to Ephesians.”
You should say: “There’s a book in the Bible called Ephesians. It was actually a letter written by Paul to a 1st century church in Ephesus. While I’m talking, see if you can find it.”
Principle: Don’t assume everyone is familiar with stuff in the Bible…that’s thinking like a Christian and expecting everyone else to figure it out.
You say: “We’re going to receive the offering.”
You should say: “We’re about to pass buckets down the rows, and if you would like to contribute, you can just drop your donation in the bucket.”
Principle: Clearly ask people and give them specific directions. Don’t assume that they know what to do.
After a dozen years as a student pastor, and five years a church-starter, I'm the Chief Operating Officer of 




Love your blog, but who is Paul? Is he the guy I met at the front door? Should I already know Paul?
yep…see, it’s harder than you think.