One of my favorite leadership lessons is from the movie Men in Black.
Tommy Lee Jones is explaining to Will Smith why they hid the presence of aliens on the planet, when Will Smith asks, “Why don’t you just tell people the truth…people are smart.”
Tommy Lee Jones replies, “A person is smart. People are dumb.”
There’s a lot of truth to that statement.
I don’t mean this to be insulting in any way, but communicating to the masses is a lot different than communicating to one person, or even a small group of people. The larger the audience, the more difficult it is to communicate and the longer it takes to be effective.
If your organization is about to navigate through a major change, it will take a lot more time than you think to effectively communicate the “why” behind the “what” and get the majority of people on board.
Just because one person understands your motives, the reason or the vision, doesn’t mean people do.