Just finished a pretty good book by Jim Champy called Inspire. Here are a few takeaways:
- “Me too” products and events, even if the price is a little lower, don’t cut it for long. This was a challenging thought as a church planter. Are we developing a unique voice or just copying what other people are doing?
- Challenge assumptions. We have to keep asking why, and looking for new and different ways to do things.
- The best salesperson is a satisfied customer.
- We need to use every available technique to tell the story. Even if they are modern. Even if they are old.
- People resonate with causes, not campaigns. Typical advertising campaigns can fall short. People want to emotionally connect with a cause.
- Take the time to identify the market. Who are we going after with this program or ministry? And for larger churches, are there pockets of people within our church that need to hear the message?
- You might have to alienate 10-15% of viewers to get the attention of 85-90%. This is what GoDaddy did with their provocative advertisements.
- If you’re the underdog, play that up. People love to root for David when he’s facing down Goliath.