The first question out of someone’s mouth when they hear about what we do and what we offer is often…
How much does it cost?
Before they understand it. Before they know the benefits. Before they know what it does. They want to know how much it costs.
We offer a $45/month coaching program that gives people practical coaching, staff development, resources and documents, community discussion and even one-on-one advice sessions. And the #1 reason leaders bow out is finances. They say things like…
- We’re a small organization.
- We’re not in a wealthy area.
- We can’t afford it.
Cost is not a bad question to consider; it’s actually wise. But it’s the wrong leading question. It shouldn’t be one of the first things out of your mouth.
Here’s a better question when you consider a new product or service…
If this will help us reach our goals, HOW can we afford it?
This question honors the spirit of stewardship but comes with a much better perspective. Notice it’s a two part question.
Will this help us a reach our goals?
In order to answer that you need clear and articulated goals. If those are clear, you can look at an opportunity and connect the dots. If something will help you reach your goals, then it’s worth it. If it doesn’t, or if the answer is murky, then move on with peace.
How can we afford it?
The question here is not about cost, but about value. And the perspective shift is important. It’s not “we can’t afford it,” but “how can we afford it?” After all, if it will help you accomplish your important goals, find a way.
I know a church that refuses to spend $95 more dollars on digital giving technology that will absolutely help them raise 10x more than the cost investment.
I know a business that keeps hiring inexperienced employees without leadership skills and wonders why they can’t get ahead. It’s not that they don’t have the money to higher better talent; it’s that they are approaching their staffing situation from a scarcity mindset.
There are people who pay thousands of dollars more in taxes because they don’t want to invest the fees in paying a professional accountant.
In each of these circumstances, the short-sighted look at cost keeps people from seeing the ultimate value and progress toward overall goals.
Don’t stop thinking about cost.
Just move it down the list after you consider your goals and if something will help.
That’s the only way you’ll really know if it’s worth it.