What’s the best tool for SEO? What’s the best software for bookkeeping? What do you use for project management?
Those type of questions are fun to research, but they don’t matter as much as we all think. They are simply tactics, and many different tactics will work.
It’s more important to clarify your guiding principles. From there, the next step is building a strategy. See, when things don’t go as expected, we usually blame the tactic. But wine times out of ten it was unclarified principles or a faulty strategy, not the tactic.
Get the principles right and you won’t be dependent on tactics or rush from tool to tool based on clever marketing promises. But with principles as the foundation and strategy as the guide are you ready to choose your tactics.