Back in the day, it was called a web log, but writing two words was apparently cumbersome, so in 1997, the term blog was coined. No more Usenet, Compuserve emails, and Bulliten Boards. Blogs really became popular in the 1990s, when new publishing tools made it easy for anyone to publish content. They went mainstream in about 2004. In 2011, Nielson reported more than 156 million blogs in existence.
Why should YOU blog? Here are five reasons.
1. It’s a personal connection to your tribe. Just because you work for a company, or you ARE a company, doesn’t mean you have to be faceless. You can bring personality and humanity to what you do by connecting with people on a blog. A blog is a great place to share your stories, experiences and insights. People really do care about what’s interesting. But you can also connect people, facilitate conversations and build a tribe.
2. It will help you build your platform. Michael Hyatt says a platform is the stage you stand on if you want to be heard, and blogging will help you build a platform. If you write helpful, interesting and quality stuff, readers will find you. You’ll earn the right and obtain permission to speak into their lives. I’ve met friends and clients due to blogging.
3. It will help you connect with other leaders in your field. Blogging doesn’t have to be a one-way street of information. If you work hard, you can create conversations, and those conversations will lead to connections with other leaders. I’ve connected with many people in person who first interacted with something I wrote on the blog. And I’ve gotten to know many people through their writing before ever meeting them in person.
4. Words are powerful and writing is good for you. Throughout history, words have changed the direction of nations. Your blog might not start or end a war, but your words still have the ability to be influential. Capture your thoughts and write them down. And if you want to become a better writer, there’s no better way than by simply writing.
5. It can be a source of income. Through affiliate links and products, it can be a source of income for you. This will take some work, and you might not get rich, but I bet you could find a good use for a little extra income. Here is a post from Tentblogger about how he became a full time blogger.
Quick list of resources in this post:
- Seth Godin’s brilliant book Tribes
- Michael Hyatt’s excellent book Platform
- How I monetize and make money blogging, from Tentblogger.