A few weeks ago, Casey and I attended a small gathering of entrepreneurs in Phoenix hosted by Clate Mask, the CEO and co-founder of InfusionSoft. It was a great opportunity to learn from a million-dollar company at an event they call the Elite Forum.
During one of the sessions, Clate gave an illustration from a recent personal training experience. His trainer was leading him through a balance exercise, one in which he repeatedly wobbled and stumbled as he used his legs to dip down to the ground. After several wobbly attempts, the trainer told him to tighten up his core – to flex his abs – and repeat the exercise. He was able to balance much better, and the wobble was gone.
The point of this illustration is powerful: To eliminate wobble, you have to tighten up your core.
For most churches or businesses, tightening your core is clarifying and articulating your core values. I believe this is one of the most important jobs of the leader, and it’s one of the most vital exercises for a leadership team. Clarifying and communicating your core values takes a lot of work, but the results are with it.
Strong, clear, and visible core values prevent organizational wobble. You will better be able to focus on your mission and vision, and you’ll make much better decisions, if you’ve got a strong core.
InfusionSoft has a strong set of core values, and you see those values permeate their culture.
This is something we’re working on with Giving Rocket, and InfusionSoft has helped. A company that specializes in delivering the best marketing automation and small business CRM software doesn’t just help us with sales and marketing, they actually help us clarify our core values.