When we started Church Fuel, we knew that a monthly membership program would eventually be the core product.
But when it came time to actually launch the subscription service, we did quite a bit of research. In addition to surveying some key customers, we joined several different online programs, including:
Here’s a short video describing some of the lessons we learned.
If you want to read more about what we learned running our own membership post, read this article.
You might also want to read my notes from The Automatic Customer, a really good book about the power of recurring revenue.